East End Project aka King Ursa, hired me to animate a pilot episode for Shopify Studios’ new web series—New Money. Working with a brand new team, strategy and animation style, we quickly rallied to create 12 episodes to finish the season. Involved from start to finish: Concepting, Storyboarding, Animation, Sound Direction and Design, Editing.

Fast forward a year later, the series won in The Telly Awards, under Online Series.

To date, New Money Season 1 has totalled over 5 million views on YouTube.
Project: New Money - Season 1 
Client: Shopify
Creative Director: Paulo Salomao
Director of Partnerships: Kristin Nikolaidis
Account Manager: Francesca Garcea
Project Manager: Emily Bekolay, Vanessa Ferreri, MichellePhilpott
Associate Creative Director: Dave Kenny
Art Director: Ken Tsujimoto, Lisa Omore, Jennifer Colacci
Animation: Miguel Natividad, Andrew Penchuk
Music & SFX: Andrew Penchuk, Marcel Canzona, Miguel Natividad
Editing: Andrew Penchuk, Miguel Natividad
Illustrator — Photoshop — After Effects — Premiere
Recognition: 2020 The Telly Awards, Online Series
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