Gallery Grip is a product designed to simplify hanging artwork through a fast, intuitive mechanism.
I set out to create the motion language, sound identity, and animation framework that could align stakeholders and guide production across the press release launch and case study assets.
Constraints:
• 2 week production window
• 2 week production window
• Storyboards not finalized
• Stakeholders still reviewing narrative
• Immediate start to production
We had to being production before story approval, which mean building direction without a fixed narrative structure.
We translated the physical behaviour of Gallery Grip into motion and sound.
The goal was to reflect how the product feels, not just how it looks.
Project: Stay Wild Campaign
Client: Moosehead Breweries
Executive Creative Director: Paulo Salomao
Director of Partnerships: Kristin Nikolaidis
Account Manager: Lauren Reinhart
Strategist: Taycia Chaplin
Project Manager: Michelle Philpott
Creative Director: Greg Bolton, Harisson Santos
Associate Design Director: Ben Ruby
Copywriter: Greg Bolton
Animator: Miguel Natividad
Digital Artist: Andrew Penchuk
Illustrator — Photoshop — After Effects — Premiere
Recognition: 2020 Applied Arts Canada, Craft Art Direction
